Agenda - Industry

AGENDA

MORE SESSIONS TO BE ANNOUNCED.

INDUSTRY kicks off for All Access pass holders with a Workshop on Monday, October 1st. The main conference then begins at 8:00 AM on Tuesday morning, and wraps up at 4:00 PM on Wednesday, with a Networking Reception to follow.

ASH MAURYA

AUTHOR, CREATOR OF LEAN CANVAS, FOUNDER OF LEANSTACK

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LOVE THE PROBLEM (WORKSHOP & TALK)

Most products fail, simply because we build something nobody wants. This begs the obvious question: Why does this happen and how do you build what customers do want? Traditional approaches like surveys, focus groups, and even directly asking customers don’t work because customers themselves often don’t know what they want.

Ash Maurya is the author of Running Lean and the creator of the one-page business modeling tool Lean Canvas. His posts and advice have been featured in Inc., Forbes, and Fortune. He regularly hosts sold-out workshops around the world and serves as a mentor to several accelerators including TechStars, MaRS, and Capital Factory.

TERESA TORRES

PRODUCT DISCOVERY COACH

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CONTINUOUS DISCOVERY HABITS (WORKSHOP & TALK)

More teams are moving toward a truly cross-functional product team model where the teams that develop the product (i.e. product manager, designers, software engineers) are the ones responsible for doing their own discovery. They do their own user research, conduct their own experiments, and synthesize what they are learning week over week to support their daily product decisions.

Teresa is a product discovery coach who helps teams gain valuable insights from their customer interviews, run effective product experiments, and drive product outcomes that create value for their customers and their businesses. She teaches teams how to connect the dots between their research activities and their product decisions, inspiring confidence that they are on the right track.

SACHIN REKHI

FOUNDER AND CEO OF NOTEJOY

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THE ART OF BEING COMPELLING

As product managers, we spend so much of our time convincing stakeholders of the right path forward, whether it’s fellow product managers, engineers, designers, executives, or even customers. The most successful product managers become well versed in making compelling arguments every day around product vision, roadmap prioritization, design trade-offs, resource asks, and so much more. This session will share some of the most effective techniques I’ve found for mastering the art of being compelling.

Sachin is currently the Founder & CEO of Notejoy, a real-time document collaboration app. He previously led product for LinkedIn Sales Navigator and LinkedIn Contacts, which he joined after LinkedIn acquired his previous relationship management startup, Connected.

MERCI VICTORIA GRACE

FORMER DIRECTOR OF PRODUCT AT SLACK

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0-1 PRODUCT TEAMS: HIRE & SCALE YOUR FIRST PRODUCT TEAM

Merci Victoria Grace specializes in growth, engagement, and design. Merci focused on engagement and paid conversion at Couchsurfing and Gigwalk before joining Slack. While there, she ran their Growth team as a Director of Product and took the company from 500k DAU to 5M+ DAU before leaving in mid-2017.

NICK CALDWELL

VP OF ENGINEERING AT REDDIT

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THE CHALLENGES, OPPORTUNITIES, & PITFALLS OF RAPID TEAM GROWTH

Switching from survival mode to optimization, changes in roles and responsibilities, dealing with crowds, communication + coordination, handling reorganizations, managing ambitions — and other fun issues that come along growth in your team.

Nick Caldwell is responsible for building and operating one of the world’s most popular sites. Prior to joining Reddit, he held various positions in engineering leadership at Microsoft across a 15-year career, culminating in a role as General Manager for the Power BI product suite.

JEFF LASH

VP & Group Director, Go-to-Market at SiriusDecisions

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Leading Product Management Excellence

Beyond just “what does good product management look like,” this talk is for product leaders looking to build, develop, manage and organize a world-class product management organization. Perfect for VP’s and CPO’s, this session will focus more on the teams and organizations that build product vs. the product itself.

Jeff is a recognized thought leader in product management, with nearly two decades of experience in the development of Web-based and SaaS products. He works with b2b product management leaders to help them elevate the abilities and expertise of their teams and create world-class product management organizations.

KYLE POYAR

Senior Director of Market Strategy at OpenView Partners

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Mastering SaaS Pricing: How to price & package your product from MVP to IPO

Building great products is hard enough — but pricing them can be just as tricky. Pricing and packaging is one of the most powerful, yet overlooked, levers to drive growth in a SaaS business. In this talk, you’ll learn how to approach pricing & packaging in a data-driven matter, gain an understanding of the best monetization strategies for each stage of your company’s growth, and hear case studies on the dramatic impact of pricing & packaging from leading SaaS companies.

Kyle helps OpenView’s portfolio companies accelerate growth through marketing, strategy and pricing initiatives. Previously, he was a Director at Simon-Kucher, the world’s leading pricing strategy consultancy, where he led monetization initiatives for some of the world’s fastest growing tech companies.

LATIF NANJI

Co-founder & CEO at Roadmunk

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Roadmapping

Sometimes, building product isn’t the biggest challenge — it’s determining which products to build. Product roadmaps are meant to be helpful artifacts for our product organizations, but creating the right roadmap can be an agonizing process. And to some, no roadmap is the right roadmap. In this live INDUSTRY Interview, Latif discusses how product people can make the most of product roadmaps.

Available soon.

JOSH TWIST

Product Manager at Facebook

SPENSER SKATES

Co-founder & CEO at Amplitude

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Spenser Skates

Product Analytics

Many organizations talk about being “data-driven” — but what, exactly, does that mean? For many software companies, a big part of being “data-driven” means having a solid analytics strategy. In this live INDUSTRY Interview, we’ll discuss what software companies should be thinking about when it comes to analytics.

JOSH TWIST

With a background in programming and software engineering, Josh has brought a developer viewpoint to a number of product roles, including leading the product teams for Integration, API and Mobile at Microsoft’s Azure Cloud division. He’s excited to continue bringing a developer perspective in his current role as Product Manager at Facebook, where he leads product for their Analytics capability.

 

SPENSER SKATES

While building the core product for his previous company, text-to-voice app Sonalight, Spenser grew frustrated with the existing analytics tools available. He was desperate to understand how his customers were using his product so, in 2012, he set out to solve the problem and built Amplitude, an analytics product for product people now used by more 5,000 companies like Microsoft, Paypal and Capital One.

JACKIE BAVARO

Head of Product Management at Asana, Co-Author of Cracking the PM Interview

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Jackie joined Asana pre-launch as the first Product Manager, and has been instrumental in Asana’s growth and category leadership ever since. She’s also the author of the best-selling book Cracking the PM Interview, and writes regularly on Medium about the craft of product management. Before Asana she worked at Google and Microsoft.

And many more to be announced soon …