Workshops - Industry

INDUSTRY WORKSHOPS

DEEP-DIVE WITH PRODUCT EXPERTS.

INDUSTRY Workshops, for All Access pass holders only, will take place on Monday, October 1st at the downtown Cleveland Marriott at Key Center, one day before the main conference begins. Visit our travel page to learn more about workshop and main conference locations.

Due to high demand, we’ve added morning workshop session options. Content taught in the morning will be the same as in the afternoon. Please keep in mind that these sessions will sell out.

MORNING SESSIONS (8AM – 12PM)

Option 1: Ash Maurya
Option 2: Teresa Torres
Option 3: Varun Nagaraj & Nitin Joglekar

AFTERNOON SESSIONS (1PM – 5PM)

Option 1: Ash Maurya — SOLD OUT
Option 2: Teresa Torres — SOLD OUT
Option 3: Varun Nagaraj & Nitin Joglekar

Option 1: Love the Problem

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ASH MAURYA

AUTHOR, CREATOR OF LEAN CANVAS, FOUNDER OF LEANSTACK

Ash Maurya is the author of Running Lean and the creator of the one-page business modeling tool Lean Canvas. His posts and advice have been featured in Inc., Forbes, and Fortune. He regularly hosts sold-out workshops around the world and serves as a mentor to several accelerators including TechStars, MaRS, and Capital Factory.

OVERVIEW

Most products fail, simply because we build something nobody wants. This begs the obvious question: Why does this happen and how do you build what customers do want? Traditional approaches like surveys, focus groups, and even directly asking customers don’t work because customers themselves often don’t know what they want.

In this workshop, you’ll learn a systematic approach to uncover problems worth solving and turn them into solutions your customers cannot refuse.

Option 2: Continuous Discovery Habits

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TERESA TORRES

PRODUCT DISCOVERY COACH

Teresa is a product discovery coach who helps teams gain valuable insights from their customer interviews, run effective product experiments, and drive product outcomes that create value for their customers and their businesses. She teaches teams how to connect the dots between their research activities and their product decisions, inspiring confidence that they are on the right track.

OVERVIEW

More teams are moving toward a truly cross-functional product team model where the teams that develop the product (i.e. product manager, designers, software engineers) are the ones responsible for doing their own discovery. They do their own user research, conduct their own experiments, and synthesize what they are learning week over week to support their daily product decisions.

In this workshop, you’ll learn how to develop the habits necessary to create a continuous feedback loop between your product development ideas and your customers. You’ll learn how to start with a research question on Monday and end with some answers by Friday, in a way that is sustainable every week of the year.

This workshop will mix real-world case studies with hands-on exercises and discussion about your specific situations, to make sure that you go home with actionable takeaways. Come learn what the future of product discovery looks like.

Option 3: Software Product Management 101

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VARUN NAGARAJ & NITIN JOGLEKAR

BOSTON UNIVERSITY’S QUESTROM SCHOOL OF BUSINESS

Varun has been a product manager, consulted to product managers on strategy and cycle time excellence while at PRTM management consulting (now PwC), and hired and mentored product managers in his roles as VP of Product Management and CEO in the fields of networking, security, data center virtualization, medical instrumentation, and the Internet of Things (IoT).

In addition to his academic career, Nitin has overseen product management and supply chain implantations at established firms and founded a software startup. He holds degrees in engineering from IIT, Memorial University, and MIT. He also holds a doctorate in management science from the MIT Sloan School.

OVERVIEW

A Product Manager role is one of the hottest positions in the emerging digital economy. The Product Manager is essentially the “CEO” of a digital product. They understand and articulate needs; set up roadmaps, plan and coordinate the development process; champion and launch products and oversee the product life cycle. They are the implementers of ideas in digital business innovation.

In this workshop specifically created for new “product people” and taught by product management researchers and educators from Boston University and Case Western Reserve University, you will gain hands-on experience with frameworks that cover many of the key steps in the digital product management lifecycle such as:

  • Scanning and understanding opportunities and user needs
  • Writing market and product requirements documents
  • Defining and testing the MVP
  • Experimenting and learning
  • Agile and waterfall trade-offs
  • Pricing, promoting, placing, and ramping your products
  • Understanding the social dimension of product management
  • Special issues in setting up and launching analytical and digital products