DEEP-DIVE WITH PRODUCT EXPERTS.
DEEP-DIVE WITH PRODUCT EXPERTS.
INDUSTRY Workshops, for All Access pass holders only, will take place at the downtown Cleveland Marriott at Key Center, one day before the main conference begins. Visit our travel page to learn more about the workshop and main conference locations.
AUTHOR, CREATOR OF LEAN CANVAS, FOUNDER OF LEANSTACK
Ash Maurya is the author of Running Lean and the creator of the one-page business modeling tool Lean Canvas. His posts and advice have been featured in Inc., Forbes, and Fortune. He regularly hosts sold-out workshops around the world and serves as a mentor to several accelerators including TechStars, MaRS, and Capital Factory.
Most products fail, simply because we build something nobody wants. This begs the obvious question: Why does this happen and how do you build what customers do want? Traditional approaches like surveys, focus groups, and even directly asking customers don’t work because customers themselves often don’t know what they want.
In this workshop, you’ll learn a systematic approach to uncover problems worth solving and turn them into solutions your customers cannot refuse.
PRODUCT DISCOVERY COACH
Teresa is a product discovery coach who helps teams gain valuable insights from their customer interviews, run effective product experiments, and drive product outcomes that create value for their customers and their businesses. She teaches teams how to connect the dots between their research activities and their product decisions, inspiring confidence that they are on the right track.
More teams are moving toward a truly cross-functional product team model where the teams that develop the product (i.e. product manager, designers, software engineers) are the ones responsible for doing their own discovery. They do their own user research, conduct their own experiments, and synthesize what they are learning week over week to support their daily product decisions.
In this workshop, you’ll learn how to develop the habits necessary to create a continuous feedback loop between your product development ideas and your customers. You’ll learn how to start with a research question on Monday and end with some answers by Friday, in a way that is sustainable every week of the year.
This workshop will mix real-world case studies with hands-on exercises and discussion about your specific situations, to make sure that you go home with actionable takeaways. Come learn what the future of product discovery looks like.
FORMER VP OF PRODUCT AT THE LEARNING COMPANY, MATTEL, NETFLIX & CHEGG
Gib’s first job was in the mailroom at an ad agency. Later he joined Electronic Arts as Director of Marketing then dove headfirst into product management to “hack” his career and become a VP-level product leader at lots of successful technology companies. Most recently, Gib helped Netflix grow from 2 to 20 million subscribers then helped his next startup, Chegg (the textbook rental company) to go public in 2014. Over the last three years, Gib committed to both coaching and teaching, advising a half-dozen Silicon Valley startups, and teaching graduate-level entrepreneurship and product management courses at both Stanford and Dartmouth.
In this workshop, Gib describes his hypothesis-driven approach to career advancement — what he calls “career hacking.” This workshop describes:
Gib will also dive deep into a few areas of product management and leadership. He’ll illustrate:
Gib’s workshops are highly interactive with a great mix of presentation, mini-cases, and introspection, all of which work together to help you to jumpstart your career.
BOSTON UNIVERSITY’S QUESTROM SCHOOL OF BUSINESS
Varun has been a product manager, consulted to product managers on strategy and cycle time excellence while at PRTM management consulting (now PwC), and hired and mentored product managers in his roles as VP of Product Management and CEO in the fields of networking, security, data center virtualization, medical instrumentation, and the Internet of Things (IoT).
A Product Manager role is one of the hottest positions in the emerging digital economy. The Product Manager is essentially the “CEO” of a digital product. They understand and articulate needs; set up roadmaps, plan and coordinate the development process; champion and launch products and oversee the product life cycle. They are the implementers of ideas in digital business innovation.
In this workshop specifically created for new “product people” and taught by product management researchers and educators from Boston University and Case Western Reserve University, you will gain hands-on experience with frameworks that cover many of the key steps in the digital product management lifecycle such as: