INDUSTRY: The Product Conference - Cleveland, OH

INDUSTRY The Product Management Conference | Cleveland, Ohio 2020

BUILD, LAUNCH & SCALE

WORLD-CLASS SOFTWARE PRODUCTS

September 21 (Workshops), 22 & 23, 2020
Cleveland, Ohio

ATTENDEES
1400

COUNTRIES
30+

DAYS
3

SESSIONS
20+

WORKSHOPS
4 HR

GOOD TIMES

UNDERSTAND IF YOU’RE DOING THINGS RIGHT

Few of us went to school for this. Software Product Management wasn’t even a widely understood field when we were starting our careers. It’s still misunderstood! We want to excel at our jobs and build products that people love to use, but wondering if “am I doing this right?” can be confusing and demoralizing. 

Don’t waste your time and resources. You’ve worked too hard not to become the best Product Manager you can be. Come to INDUSTRY to gain confidence and learn about the latest methods, tools, and frameworks used to build, launch and scale world-class software products.

Know that you are spending time and money on the right things
Be more confident about testing your ideas, prioritizing your features, building out your roadmap, and ultimately, managing your products more effectively and efficiently.

Level-up your skills and enhance your career
Get exposed to new ways of thinking about creating products, replete with actionable steps that you can immediately bring back to the office.

Find your tribe
There are few places to connect in person with product people like you from around the world. At INDUSTRY, you have a unique opportunity to meet hundreds for 2-3 days and find ways to learn from each other and collaborate, all under one roof.

Be on the inside
You’ve read the best product books. Listened to the best product podcasts. But have you ever wanted to have a coffee or lunch with the people behind those and ask them, “Yeah, but what about my situation?” At INDUSTRY, you can.

SPEAKERS SO FAR

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JULES WALTER

PRODUCT LEAD (GROWTH) AT SLACK

web_Todd_3x

TODD OLSON

CEO AT PENDO

web_Claire Vo_3x

CLAIRE VO

CHIEF PRODUCT OFFICER AT OPTIMIZELY

web_Dan Olsen_3x

DAN OLSEN

PRODUCT MANAGEMENT CONSULTANT, AUTHOR & TRAINER

PREVIOUS SPEAKERS

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JOHN ZERATSKY

CO-ARCHITECT OF DESIGN SPRINT FRAMEWORK

web_Tiwari_3x

JESSICA TIWARI

VP OF PRODUCT MANAGEMENT AT UPWORK

web_Bob Moesta_3x

BOB MOESTA

CEO AT THE REWIRED GROUP, CO-ARCHITECT OF JOBS-TO-BE-DONE

web_Nikita Dyer_3x

NIKITA MILLER

GROUP PRODUCT MANAGER, TRELLO AT ATLASSIAN

JASON FRIED
CEO & CO-FOUNDER AT BASECAMP

COMMON
ACCLAIMED HIP-HOP ARTIST & ACTIVIST

scottweb

SCOTT BELSKY
CHIEF PRODUCT OFFICER AT ADOBE

bjweb

BJ NOVAK
ACCLAIMED ACTOR & AUTHOR

MERCI VICTORIA GRACE
FORMER DIRECTOR OF PRODUCT AT SLACK

GIB BIDDLE
FORMER VP OF PRODUCT AT NETFLIX

ASH MAURYA
CREATOR OF THE LEAN CANVAS

TERESA TORRES
PRODUCT DISCOVERY COACH

NICK CALDWELL
CHIEF PRODUCT OFFICER AT LOOKER

SACHIN REKHI
FOUNDER AND CEO OF NOTEJOY

TY AHMAD TAYLOR
VP PRODUCT MARKETING AT FACEBOOK

MELISSA PERRI
PRODUCT COACH & AUTHOR

RYAN SPOON
VP OF PRODUCT AT ESPN

KEN NORTON
PARTNER AT GV (GOOGLE VENTURES)

ATTENDEE REVIEWS

This product thing is hard to be successful at and PMs are busy and alone in many respects - being able to meet with like-minded folks and hear from successful (or not) approaches, colored with some great anecdotal speakers was an excellent two days.

Darren Bain

CTO, RightCrowd

2018-11-02T18:55:39+00:00

Darren Bain

CTO, RightCrowd

This product thing is hard to be successful at and PMs are busy and alone in many respects - being able to meet with like-minded folks and hear from successful (or not) approaches, colored with some great anecdotal speakers was an excellent two days.
It was so great to be able to connect with other product people and to be able to 'talk shop' instantly with other attendees.

Ann Vargo

Sr. Product Manager, eCommerce, CDW

2018-11-02T19:05:37+00:00

Ann Vargo

Sr. Product Manager, eCommerce, CDW

It was so great to be able to connect with other product people and to be able to 'talk shop' instantly with other attendees.
I already recommended to a couple of people for next year.

Patrick Foley
Product Manager, Moraware

2018-11-05T16:35:45+00:00

Patrick Foley
Product Manager, Moraware

I already recommended to a couple of people for next year.
INDUSTRY was the best work-related/industry conference I've been to. A great diversity of speakers and attendees. Loved that I could connect with product people working in range of product roles at all levels of seniority. Everyone was very accessible and open to share experiences.

Lindsey Royer
Director of Customer Success, Wisr
2018-11-05T16:38:37+00:00
Lindsey Royer
Director of Customer Success, Wisr
INDUSTRY was the best work-related/industry conference I've been to. A great diversity of speakers and attendees. Loved that I could connect with product people working in range of product roles at all levels of seniority. Everyone was very accessible and open to share experiences.
Great organization and quality of content was excellent.

Kit Swain
Product Director, GumGum Sports
2018-11-05T16:41:36+00:00
Kit Swain
Product Director, GumGum Sports
Great organization and quality of content was excellent.
Good content and lots of opportunities to make connections with peers.

Daniel Foster

Snagit strategy manager, TechSmith

2018-11-05T16:43:17+00:00

Daniel Foster

Snagit strategy manager, TechSmith

Good content and lots of opportunities to make connections with peers.
A LOT of great and REALLY great content targeted toward PMs. It was fabulous and inspiring. I will definitely be coming back next year with some PM buds and co-workers.

David Alder

Sr. Director of Product, OnBoard

2018-11-05T16:58:08+00:00

David Alder

Sr. Director of Product, OnBoard

A LOT of great and REALLY great content targeted toward PMs. It was fabulous and inspiring. I will definitely be coming back next year with some PM buds and co-workers.
Speakers were inspiring; content useful; conference was energizing. Great to have a conference specifically for product management!

Cindy Daugherty
Product Manager, New Innovations, Inc.

2018-11-05T17:54:11+00:00

Cindy Daugherty
Product Manager, New Innovations, Inc.

Speakers were inspiring; content useful; conference was energizing. Great to have a conference specifically for product management!
Great content. One of the best conferences I've been to. Seriously. Nice job.

Toby Owen
Chief Product and Technology Officer, Hostway

2018-11-05T17:56:10+00:00

Toby Owen
Chief Product and Technology Officer, Hostway

Great content. One of the best conferences I've been to. Seriously. Nice job.
It was an amazing experience with great topics!

Amanda Meeks, Product Manager, SHR Developers of Windsurfer CRS

2018-11-05T18:07:18+00:00

Amanda Meeks, Product Manager, SHR Developers of Windsurfer CRS

It was an amazing experience with great topics!
The conference was well planned and scheduled. I enjoyed the talks and format.

Kat Powers
Product Manager, theMemories.com

2018-11-05T19:17:17+00:00

Kat Powers
Product Manager, theMemories.com

The conference was well planned and scheduled. I enjoyed the talks and format.
I thought the entire conference was well-produced. I also thought it was the right size, which, along with great attendees, made the networking really easy and enjoyable compared to most events.

Jon Falker
Director of Marketing, GLIDR

2018-11-05T19:20:42+00:00

Jon Falker
Director of Marketing, GLIDR

I thought the entire conference was well-produced. I also thought it was the right size, which, along with great attendees, made the networking really easy and enjoyable compared to most events.
I had a really good time and the quality of the entire experience was top notch.

Beau Blanke
Product Owner, Agile Transformation, Inc.

2018-11-05T19:21:58+00:00

Beau Blanke
Product Owner, Agile Transformation, Inc.

I had a really good time and the quality of the entire experience was top notch.
INDUSTRY was great. We had a lot of meaningful conversations and learned a lot from the different keynotes. Sachin's and Gibson's talks were simply amazing.

Dushyant Anoop Sahni
Principal consultant, business solutions, Nagarro

2018-11-05T19:24:10+00:00

Dushyant Anoop Sahni
Principal consultant, business solutions, Nagarro

INDUSTRY was great. We had a lot of meaningful conversations and learned a lot from the different keynotes. Sachin's and Gibson's talks were simply amazing.
Because it was crazy fun and I took a lot away from it.

Clay Edward Burns Jr

Product Manager, Rewardstyle

2018-11-05T19:28:57+00:00

Clay Edward Burns Jr

Product Manager, Rewardstyle

Because it was crazy fun and I took a lot away from it.
Excellent balance of content and room to meet; a wonderful opportunity to spend time with my 'tribe'.

Martin Kuplens-Ewart
Senior Product Manager, EventMobi

2018-11-05T19:31:44+00:00

Martin Kuplens-Ewart
Senior Product Manager, EventMobi

Excellent balance of content and room to meet; a wonderful opportunity to spend time with my 'tribe'.
Overall, a great event. Cool main space, attracted a lot of great people to network with and I think I pulled good nuggets from every speaker/discussion event I attended.

Mark Brierley
Product Manager, Buildium

2018-11-05T19:33:55+00:00

Mark Brierley
Product Manager, Buildium

Overall, a great event. Cool main space, attracted a lot of great people to network with and I think I pulled good nuggets from every speaker/discussion event I attended.
I thought the topics were very relevant and the experience very well done.

Alex Mull
Manager, Product Management, Capital One

2018-11-07T15:26:11+00:00

Alex Mull
Manager, Product Management, Capital One

I thought the topics were very relevant and the experience very well done.
Overall I thought the conference was very well organised and run and I got a lot of value from both the talks and the people I met.

Ilya Blokh
Director of Product, Blinkist
2018-11-07T15:28:13+00:00
Ilya Blokh
Director of Product, Blinkist
Overall I thought the conference was very well organised and run and I got a lot of value from both the talks and the people I met.
The conference was really well done and thought out. All of the details from the baristas, to the catering - continuous food and excellent speakers. I made numerous connections, learned a lot and had an overall great time.

Michelle Guernsey

Product Manager, Prism|rbs

2018-11-09T20:22:38+00:00

Michelle Guernsey

Product Manager, Prism|rbs

The conference was really well done and thought out. All of the details from the baristas, to the catering - continuous food and excellent speakers. I made numerous connections, learned a lot and had an overall great time.
Great speakers, good networking, great speakers, did I mention great speakers?

Brian Brotherton
Director, Product Management, VHT

2018-11-09T20:23:43+00:00

Brian Brotherton
Director, Product Management, VHT

Great speakers, good networking, great speakers, did I mention great speakers?

ATTENDEE HIGHLIGHTS

“Overall, I left this conference exhausted from all the learning and humbled by the collective wisdom of the speakers, attendees, organizers, and sponsors. As a newbie, I felt welcomed and accepted from the start. It was a great experience, and I’d recommend INDUSTRY to any new or experienced product manager.”

Patrick Foley
Product Manager at Moraware

“Sharing advice, experience, successes and failures with people from all over the United States, from all backgrounds and fields of business is an inspiring and motivating experience!”

Yves Thibodeau 
Product Manager at PetalMD

WHAT TO EXPECT

PACKED AGENDA

INDUSTRY features well-known product leaders from across the world present on the Main Stage. And you can catch a broad range of presentations on one of the breakout stages that open during day 2 of the conference.

TIME OUT

INDUSTRY is the biggest multi-day Product Management conference in the world, allowing you to really step out of execution mode. Conference Plus and Superpass holders start with intensive 4-Workshops on September 21st, before joining Main Conference pass holders on Tuesday for 2 days of talks, interviews, breakouts, and good times with fellow attendees.

TALK SHOP

Head to the Talk Shop stage after each session to connect with speakers in an intimate setting. There, speakers are interviewed and attendees have the opportunity to ask questions and discuss with others the merits and applications of what was presented.

1,400 PRODUCT PEOPLE

Coming to INDUSTRY is as much about connecting and sharing with other attendees as it is learning from speakers. Last year, we had attendees representing 25 different countries around the world. You’ll be bound to make quite a few new friends in product at INDUSTRY.

NOTES TO BRING HOME

Solving one of the biggest anxieties that conference-goers typically have, INDUSTRY attendees are provided with INDUSTRY Notes. These are a comprehensive set of notes for every session emailed to you immediately after the event. It even includes summarized Key Takeaways so that you can be fully prepared for that presentation to your boss when you get back to work.

GROUP DISCUSSIONS

You can learn so much from our speakers as they present on-stage — but you’re likely to learn just as much from fellow attendees, who are faced with many of the same challenges as you. Aside from chatting about these informally, you can take part in a number of small-group discussions focused on a wide variety of topics relevant to Product Managers.

QUALITY FOOD & REFRESHMENTS

No INDUSTRY attendee ever stays hungry for too long! You’ll enjoy a great breakfast and lunch on each day with flavors that give a nod to our international audience. You’ll also be treated to bountiful snacks, access to our complimentary barista-staffed coffee bar, and an end-of-day reception on both days.

NETWORKING EVENTS

Come to learn from the speakers as they share their knowledge on stage… but stay for the relationships you’ll build with other attendees! At INDUSTRY, you’ll have plenty of chances to meet fellow product people — including at the pre-conference kickoff reception and the official mid-conference party after Day 1’s talks.

ATTENDEE DINNERS

Traveling to INDUSTRY alone? Or, do you just want help in ensuring that you make some new friends as you explore? You can opt-into one of the many Attendee Dinners we help organize for attendees. Each has it’s own product theme and are limited to just 10 people — and always get booked up quickly when offered!

PAST HIGHLIGHTS

THE ART OF BEING COMPELLING
Sachin Rekhi, Notejoy

POWERFUL PRODUCT POSITIONING
April Dunford, CEO at Ambient Strategy

DYSFUNCTIONAL TEAMS & WISDOM OF ANTS
Kirsten Butzow

LOVE THE PROBLEM
Ash Maurya, Creator of the Lean Canvas

MAKING TIME FOR WHAT MATTERS
John Zeratsky, Co-Architect of Design Sprint Framework

A DISCUSSION ON IDEAS
Jason Fried, Basecamp

A PLAYBOOK FOR ACHIEVING PRODUCT-MARKET FIT
Dan Olsen, Author

THE BUILD TRAP
Melissa Perri, Product Consultant

DESIGNING WITH CUSTOMER OBSESSION
Kintan Brahmbhatt, Amazon

THE SPEED VS. QUALITY DILEMMA
Sam Goertler, Asana

THE HEURISTIC TOOLS OF A PRODUCT MANAGER
Ty Ahmad-Taylor, Facebook

HOW TO GO FROM SELF-SERVE TO ENTERPRISE
Pete Koomen, Optimizely

EARLYBIRD TICKETS ON SALE NOW

Prices increase December 1st. Ask about group, student & startup pricing.

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CONFERENCE

$795

$995

Enjoy 2 days of inspiring talks, breakout sessions exploring challenging topics, great food and drinks, and plenty of time to connect with 1,400 other product people from around the world.

MOST POPULAR

CONFERENCE PLUS

$1395

$1595

Includes full access to the main conference on September 22nd-23rd, plus your choice of one (1) half-day workshop, held on Monday, September 21st.

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SUPERPASS

$1995

$2195

Includes full access to the main conference on September 22nd-23rd, plus your choice of two (2) half-day workshops.