DEEP-DIVE WITH PRODUCT EXPERTS
INDUSTRY Workshops, for All Access pass holders only, will take place at the downtown Cleveland Marriott at Key Center, one day before the main conference begins. Visit our travel page to learn more about the workshop and main conference locations.
CO-ARCHITECT OF DESIGN SPRINT FRAMEWORK
John is a former design partner at GV, where he worked with Jake Knapp to develop the Design Sprint process. Since 2011, he has run more than 150 sprints. John co-authored the Sprint book and he’s the editor of Sprint Stories, where hundreds of teams share their experiences with the sprint process.
In one action-packed day, you’ll experience an entire 5-day Design Sprint. You’ll get to try the exercises, ask questions, build confidence, and develop muscle memory for running your own sprints. You’ll laugh. You’ll high-five. You’ll leave with new and powerful ways to do better work, faster.
CEO OF THE REWIRED GROUP, CO-ARCHITECT OF THE JOBS TO BE DONE FRAMEWORK
Entrepreneurs and enterprise leaders alike recognize the importance of innovation, but few harness it effectively. Bob Moesta helps make it more predictable and successful.
Successful innovators build products and services that customers willingly—even eagerly—pull into their lives. This Workshop will help you discover why your customers choose (or don’t choose) your products and services and what to do about it.
SMOKEJUMPER PRODUCT EXECUTIVE & CPO MENTOR
Rich Mironov is a 35-year veteran of Silicon Valley tech companies. He coaches product executives and product management teams, steps in as interim Head of Product, and was the ‘product guy’ at six start-ups. Rich’s long-running blog (www.mironov.com) covers software, start-ups, product strategies, and the inner life of product managers. He is the author of “The Art of Product Management” (2008) and created the first Product Camps.
In this half-day workshop, you’ll dig into the role of Product Leader or Director/VP of Product Management. You’ll do some skills-building, group exercises, safely ask candid career questions, and ponder whether that next-job-up is one you want.
Pragmatic Institute is the world’s leading educators and facilitators of product management training programs. Amy Graham has more than a decade of experience in product management, development, and operations. Known for her ability to bridge the gap between IT solutions and the business, Amy has launched and managed a variety of products, including multi-million dollar software projects and mobile apps. In addition, Amy has experience creating the product management function from the ground up, expanding it into a global product management function and shepherding company acquisitions.
In this half-day workshop specifically designed for newer product managers by Pragmatic Institute, you can expect to:
Sarah Doody is a User Experience Designer and Entrepreneur. In 2011 Sarah co-created the curriculum for and taught General Assembly’s first ever 11-week in person UX immersive in NYC. Since then, she’s been educating product teams on the importance of research and storyboarding in product development. In 2017, Sarah founded her own product, The UX Portfolio Formula, which teaches UX professionals how to create a portfolio and prepare for job interviews. Over 1,100 students have enrolled and many have been hired at companies including Home Depot, American Express, Google, Amazon, Salesforce, Deloitte, Microsoft, Bayer Crop Science, and more.
UNDERSTAND THE PROBLEM BEFORE YOU BUILD THE SOLUTION
In this half day workshop, you’ll learn how you and your teams can do more user research, even if you’ve never done it before or don’t have “research” in your job title. You’ll practice doing user research through partnering up and doing customer interviews and usability tests, don’t worry, you’ll be given discussion guides and testing scripts!