Workshops - Industry

WORKSHOPS FOR 2020 WILL BE ANNOUNCED IN THE COMING MONTHS

2019 WORKSHOPS

DEEP-DIVE WITH PRODUCT EXPERTS

Sponsored by

INDUSTRY Workshops, for All Access pass holders only, will take place at the downtown Cleveland Marriott at Key Center, one day before the main conference begins. Visit our travel page to learn more about the workshop and main conference locations.

MORNING SESSIONS (8AM – 12PM)

Option 1: Design Sprint Part 1
Option 2: Jobs to be Done
Option 3: Moving Up Into Product Leadership
Option 4: Product Management 101
Option 5: Rapid Research for Product People

AFTERNOON SESSIONS (1PM – 5PM)

Option 1: Design Sprint Part 2
Option 2: Jobs to be Done
Option 3: Moving Up Into Product Leadership
Option 4: Product Management 101
Option 5: Rapid Research for Product People

Option 1: Design Sprint

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JOHN ZERATSKY

CO-ARCHITECT OF DESIGN SPRINT FRAMEWORK

John is a former design partner at GV, where he worked with Jake Knapp to develop the Design Sprint process. Since 2011, he has run more than 150 sprints. John co-authored the Sprint book and he’s the editor of Sprint Stories, where hundreds of teams share their experiences with the sprint process.

OVERVIEW

In one action-packed day, you’ll experience an entire 5-day Design Sprint. You’ll get to try the exercises, ask questions, build confidence, and develop muscle memory for running your own sprints. You’ll laugh. You’ll high-five. You’ll leave with new and powerful ways to do better work, faster.

Option 2: Jobs to be Done

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BOB MOESTA

CEO OF THE REWIRED GROUP, CO-ARCHITECT OF THE JOBS TO BE DONE FRAMEWORK

Entrepreneurs and enterprise leaders alike recognize the importance of innovation, but few harness it effectively. Bob Moesta helps make it more predictable and successful.

OVERVIEW

Successful innovators build products and services that customers willingly—even eagerly—pull into their lives. This Workshop will help you discover why your customers choose (or don’t choose) your products and services and what to do about it.

Option 3: Moving Up Into Product Leadership

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RICH MIRONOV

SMOKEJUMPER PRODUCT EXECUTIVE & CPO MENTOR

Rich Mironov is a 35-year veteran of Silicon Valley tech companies.  He coaches product executives and product management teams, steps in as interim Head of Product, and was the ‘product guy’ at six start-ups.  Rich’s long-running blog (www.mironov.com) covers software, start-ups, product strategies, and the inner life of product managers.  He is the author of “The Art of Product Management” (2008) and created the first Product Camps.

OVERVIEW

In this half-day workshop, you’ll dig into the role of Product Leader or Director/VP of Product Management.  You’ll do some skills-building, group exercises, safely ask candid career questions, and ponder whether that next-job-up is one you want.

Option 4: Software Product Management 101

AMY GRAHAM, PRAGMATIC INSTITUTE

Pragmatic Institute is the world’s leading educators and facilitators of product management training programs. Amy Graham has more than a decade of experience in product management, development, and operations. Known for her ability to bridge the gap between IT solutions and the business, Amy has launched and managed a variety of products, including multi-million dollar software projects and mobile apps. In addition, Amy has experience creating the product management function from the ground up, expanding it into a global product management function and shepherding company acquisitions.

OVERVIEW

In this half-day workshop specifically designed for newer product managers by Pragmatic Institute, you can expect to:

  • Gain a better understanding of the role of a technology product manager.
  • Learn how to properly listen to your market and translate that into an action plan for your product.
  • Understand a basic framework to help guide you and your products as you evolve

Option 5: Rapid Research for Product People

SARAH DOODY, UX & PRODUCT CONSULTANT

Sarah Doody is a User Experience Designer and Entrepreneur. In 2011 Sarah co-created the curriculum for and taught General Assembly’s first ever 11-week in person UX immersive in NYC. Since then, she’s been educating product teams on the importance of research and storyboarding in product development. In 2017, Sarah founded her own product, The UX Portfolio Formula, which teaches UX professionals how to create a portfolio and prepare for job interviews. Over 1,100 students have enrolled and many have been hired at companies including Home Depot, American Express, Google, Amazon, Salesforce, Deloitte, Microsoft, Bayer Crop Science, and more.

UNDERSTAND THE PROBLEM BEFORE YOU BUILD THE SOLUTION

In this half day workshop, you’ll learn how you and your teams can do more user research, even if you’ve never done it before or don’t have “research” in your job title. You’ll practice doing user research through partnering up and doing customer interviews and usability tests, don’t worry, you’ll be given discussion guides and testing scripts!