Workshops - Industry

2019 WORKSHOPS

DEEP-DIVE WITH PRODUCT EXPERTS

Sponsored by

INDUSTRY Workshops, for All Access pass holders only, will take place at the downtown Cleveland Marriott at Key Center, one day before the main conference begins. Visit our travel page to learn more about the workshop and main conference locations.

MORNING SESSIONS (8AM – 12PM)

Option 1: Design Sprint Part 1
Option 2: Jobs to be Done
Option 3: Moving Up Into Product Leadership
Option 4: Product Management 101

AFTERNOON SESSIONS (1PM – 5PM)

Option 1: Design Sprint Part 2
Option 2: Jobs to be Done
Option 3: Moving Up Into Product Leadership
Option 4: Product Management 101

Option 1: Design Sprint

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JOHN ZERATSKY

CO-ARCHITECT OF DESIGN SPRINT FRAMEWORK

John is a former design partner at GV, where he worked with Jake Knapp to develop the Design Sprint process. Since 2011, he has run more than 150 sprints. John co-authored the Sprint book and he’s the editor of Sprint Stories, where hundreds of teams share their experiences with the sprint process.

OVERVIEW

In one action-packed day, you’ll experience an entire 5-day Design Sprint. You’ll get to try the exercises, ask questions, build confidence, and develop muscle memory for running your own sprints. You’ll laugh. You’ll high-five. You’ll leave with new and powerful ways to do better work, faster.

Option 2: Jobs to be Done

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BOB MOESTA

CEO OF THE REWIRED GROUP, CO-ARCHITECT OF THE JOBS TO BE DONE FRAMEWORK

Entrepreneurs and enterprise leaders alike recognize the importance of innovation, but few harness it effectively. Bob Moesta helps make it more predictable and successful.

OVERVIEW

Successful innovators build products and services that customers willingly—even eagerly—pull into their lives. This Workshop will help you discover why your customers choose (or don’t choose) your products and services and what to do about it.

Option 3: Moving Up Into Product Leadership

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RICH MIRONOV

SMOKEJUMPER PRODUCT EXECUTIVE & CPO MENTOR

Rich Mironov is a 35-year veteran of Silicon Valley tech companies.  He coaches product executives and product management teams, steps in as interim Head of Product, and was the ‘product guy’ at six start-ups.  Rich’s long-running blog (www.mironov.com) covers software, start-ups, product strategies, and the inner life of product managers.  He is the author of “The Art of Product Management” (2008) and created the first Product Camps.

OVERVIEW

In this half-day workshop, you’ll dig into the role of Product Leader or Director/VP of Product Management.  You’ll do some skills-building, group exercises, safely ask candid career questions, and ponder whether that next-job-up is one you want.

Option 4: Software Product Management 101

PRAGMATIC MARKETING

The world’s leading educators and facilitators of product management training programs.

OVERVIEW

In this half-day workshop specifically designed for newer product managers by Pragmatic Marketing, you can expect to:

  • Gain a better understanding of the role of a technology product manager.
  • Learn how to properly listen to your market and translate that into an action plan for your product.
  • Understand a basic framework to help guide you and your products as you evolve